Cordish Company

Since the project was for Daytona National Speedway the brochure had to be about racing, excitement and of course the entertainment portion. What the Cordish Company does well is sell a brand and a feeling for a site. Their Live! brand is know across the nation for fun, hip places to be. That's what the brochure had to convey, yet still fit within the Cordish brand.

They mostly use freelance vendors for their design and even though everyone wants to put their mark on something, it's not always as important. For me the answer was coming up with a engaging solution that still looked like it was designed internally.